October 29: William Jacobson and Legal Insurrection.

Blogging as a platform has become more and more popular across the board – travel blogs, political blogs, personal blogs, all have become a method of sharing information, opinion and facts with a wider, global audience. William Jacobson, founder of the political blog "Legal Insurrection," has found great success within the 'blogosphere.'

So what, according to Jacobson, are the keys to maintaining a successful internet presence? Time, diligence and commitment are vital. Posting multiple times a day, providing the audience with fresh content on demand (indeed, anticipating that demand) are what every decent blogger should aspire to. Jacobson, who now has several contributors to the blog, says that he tries to have new content uploaded every hour and a half throughout the day, beginning at 7am and continuing until 7pm. Covering an issue almost obsessively, providing an opinion on a specialized area and making sure that your content stands out amongst the many competing blogs.

Word of mouth, referrals from other bloggers with wider or different audiences, and of course, social media are all necessary to expose and expand the blog to a variety of readers.

Granted, Jacobson found success with 'Legal Insurrection,' and has become a credible source of information in the political blogosphere. But such recognition and success only come through diligence. Speaking from personal experience, finding the time and determination to diligently update a blog each day can be incredibly difficult. In order for true success to be found, the blog – and your intended audience– must be high on your daily list of priorities, and not lost amongst the million and one day-to-day activities that seem to consume so much time.